The Google Keyword Planner Tool for free is a useful resource to help you build strong keyword lists and get your PPC campaign up and running. A free-to-use feature within Google Ads, its tools to generate keyword ideas and bid estimates can help you plan your marketing strategy. Using the Google Keyword Planner Tool for free, you can search for keyword and ad group ideas, see how a list of keywords can produce, and even combine keyword lists to create new ones. It can also help you choose a competitive bid and budget to use in your campaigns.
For example, suppose you run a Vermont-based business for the sale of locally manufactured and sour maple syrup across the country. The Google Ads Keyword Tool can help you identify words, phrases, and words that potential customers relate to your business that you may have never thought of before. You can bid against the phrases “handmade syrup” and “locally sour syrup”, but the Google ad keyword tool can highlight related and frequently searched terms like “snack seasoning,” “handcrafted syrup,” etc. .
Once you understand the basics of using the Google Advertising Keyword Tool, there are several strategies that can help you take your campaign to the next level. Check out these tips on how to use Keyword Planner to help your ad find its way to the potential customer search for what they want.
When you start using the Google Keyword Planner Tool for free, you will be given four options:
Find new keywords:
Allows you to type in a phrase, website, or category to generate new ideas.
Multiple keyword list: combines two different lists that you will input to create a new keyword combination.
Get Search Volume and Trends: Shows historical trends and search volume data for keywords.
Get click and cost performance forecasts: Based on the average bid and your budget, you make an estimate for your keyword list.
When you enter keywords in any of these options, you will get a list or report, which you can filter based on different elements:
While a keyword may have a high search volume in national or other broad areas, you can filter the location to help determine whether it is a popular and relevant term in your local area.
Location: Returns search volume data and trends based on a specified geographic location or range.
Language: Gives search volume data and trends for a particular language. This can be particularly useful if you have multiple language versions or pages of your site (for example, English and Spanish).
Search Network: Determines where the data provided comes from. The default data source is from Google; However, you can also select Google and Google search partners.
Negative Keywords: Filter any words or phrases that you do not want to see in your results. For example, if you don’t want to target anything with the words “cheap” or “free”, this is where you enter those restrictions.
You enter a specific date range so that you can see the average monthly search for that time period. You can also compare two different date ranges. This can be particularly useful in determining if certain keywords perform better during different times of the year, which will help you strategize your campaign time.
Average Monthly Searches: Filters keywords based on average monthly searches for determined dates. It is more difficult to compete for keywords with extremely high search volume (typically 10,000+ average monthly searches) with a higher suggested bid. If you’re starting your campaign, focusing on keywords with mid-level search volume can help you avoid spending too much of your budget on too many keywords.
Suggested Bid: You can see keyword options that can help you better control your budget. Your suggested bid is calculated taking into contemplation the cost-per-click (CPC) that other sponsors are paying for keywords with the same location and search network settings that you have selected.
Ad impression share: The number of people that will see your ad, divided by the total searches that have matched your keywords in the previous month, for your chosen location and network.
Organic impression share: The percentage of a page on your website for a keyword is shown in a regular, unpaid web search. (Note: This is only available when you have added your Google Analytics account to your Google advertising account.)
Organic Average Position: Shows how your website’s pages are compared to regular, unpaid search pages. (Note: This is only available when you have added your Google Analytics account to your Google advertising account.)
Competition: You filter keywords to see how difficult it will be to get the top spot with them. You can filter by high, medium and low difficulty. For small businesses, normally it is suggested to filter for medium to low difficulty, as these have a lower suggested bid, so you can make more of your budget.
You narrow your research to appear only ideas that are nearly related to your search terms or content, keywords already in your plan, and other things.While the purpose of the filter is to break up your keyword list or report, remember not to set too many restrictions. Consider starting with normal, use just one or no filter to begin with, and test the filter to make sure you are not ignoring any opportunities. As you become more familiar with the keywords and available filtering options in your industry, you will begin to discover what filter options work for you.Now that you have the basics about using the basic planner, it is time to explore some strategies to get the most out of it.